Brand
Apollo.io
Subject line
How to avoid the spam folder.
Use case
Onboard Free UserAbout this email
This is a SaaS lifecycle email aimed at users who have not yet engaged with Apollo's email service. It uses a conversational and reassuring tone to address common concerns about email deliverability and provides actionable resources such as a "Spam-Proof Strategies" guide and a "Cold Email Deliverability Checklist." The email is structured with clear, clickable links and a call to action encouraging users to reconnect their inbox or schedule a live demo with the sales team. The tone is friendly, supportive, and motivational with a slight informal touch.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
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