[Needs Attention] Your email deliverability score

Apollo

February 15, 2024

Use case

Educate & Engage

Tags

Feature Usage Nudge Product Education

About this email

This email from Apollo.io is a product update and onboarding message focusing on new features that improve email deliverability in light of updated Google and Yahoo sender guidelines. The structure includes a welcoming introduction, a bullet-point list of new key features such as a guided mailbox setup, deliverability scoring, and unsubscribe links, followed by actionable links to set up mailboxes, create sequences, and access support. The tone is professional, informative, and encouraging, aiming to prompt users to engage with the platform's new tools even before their first email is sent.

Apollo.io journey

Emails in library 22

Journey span About 11 months

Avg. send gap ~16 days

See all Apollo.io emails

Why this works

**Why this works.** The subject line uses "[Needs Attention]" to create urgency around a product metric (deliverability score) rather than announcing a new feature, which makes users open to protect their sender reputation instead of dismiss a promotional message. The pattern here is "threat before benefit"; you can lift it for any feature usage nudge where compliance or performance risk motivates faster adoption than feature novelty.