Brand
Apollo.io
Subject line
[Needs Attention] Your email deliverability score
Use case
Educate & EngageAbout this email
This email from Apollo.io is a product update and onboarding message focusing on new features that improve email deliverability in light of updated Google and Yahoo sender guidelines. The structure includes a welcoming introduction, a bullet-point list of new key features such as a guided mailbox setup, deliverability scoring, and unsubscribe links, followed by actionable links to set up mailboxes, create sequences, and access support. The tone is professional, informative, and encouraging, aiming to prompt users to engage with the platform's new tools even before their first email is sent.
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