Brand
Apollo.io
Subject line
Did we lose you?
Use case
Onboard Free UserAbout this email
This onboarding email aims to encourage a new user to set up their inbox and start using the Apollo platform by showcasing a compelling customer success story. It briefly highlights key benefits such as reduced prospecting time and increased pipeline speed, using a friendly and persuasive tone. The email structure includes a personal greeting, testimonial, clear benefits, a call-to-action with a link to book support, and unsubscribe options, balancing motivation with user support.
Apollo.io journey
Why this works
**Why this works.** The subject line "Did we lose you?" signals abandonment without blame, forcing the inactive user to mentally respond to a question rather than ignore a generic re-engagement pitch - this triggers curiosity and mild social obligation to reply. The pattern here is "ask a question that presumes relationship"; you can lift it for any inactivity nudge where the user has already experienced value and just needs a gentle reminder to return.
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(Step 1) Start generating more leads with your forms and landing pages
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10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
