Brand
Apollo.io
Subject line
quick question
Use case
Request FeedbackTags
About this email
This email serves as a re-engagement effort targeting inactive users of Apollo's sales platform. It adopts a friendly and apologetic tone, acknowledging the user's inactivity and taking responsibility. The structure includes a brief mission statement to align user sentiment with the company's goals, followed by a direct call-to-action inviting the user to complete a short 10-second survey to provide feedback, enhancing future product development. The email also includes convenient links to related resources, such as a LinkedIn extension download, and standard footer elements for unsubscribe options.
Apollo.io journey
Why this works
**Why this works.** The subject line "quick question" strips away any sales language and mimics a peer asking for help, lowering the psychological barrier to open an email from a support sender that users might otherwise ignore. The pattern here is "humanize the ask by removing corporate framing"; you can lift it for any re-engagement survey where you want inactive users to perceive feedback requests as collaborative rather than transactional.
