Brand
Apollo.io
Subject line
10 hours per week per rep
Use case
Onboard Free UserAbout this email
This email promotes the Apollo Chrome Extension through a customer success story featuring Kickfurther, designed to illustrate the extension's tangible benefits like time savings, improved reply rates, and unified performance tracking. Structurally, it opens with a personal tone, transitions to detailed results backed by a testimonial, and concludes with a direct call-to-action link to install the extension. The tone is conversational yet persuasive, aiming to build credibility and motivate immediate adoption.
Apollo.io journey
Why this works
**Why this works.** The subject line quantifies the specific time savings (10 hours per week per rep) rather than naming the feature (Chrome Extension), so free users immediately see their own ROI before deciding whether to click. The pattern here is "outcome in the subject, not the tool"; you can lift it for any usage expansion email where you want free users to install, adopt, or upgrade based on what they'll gain, not what they'll get.
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