Brand
Apollo.io
Subject line
Re: Hi Jonathan, just a quick question about your experience with Apollo
Use case
Request FeedbackTags
About this email
This email serves as a follow-up request for feedback using a Net Promoter Score (NPS) scale, asking recipients to rate their likelihood of recommending the service. The structure is concise, with a direct question and clickable numerical options from 0 to 10 for easy response, supported by privacy and unsubscribe links. The tone is informal and polite, aiming to engage recipients without being intrusive.
Apollo.io journey
Why this works
**Why this works.** The subject line mimics a personal reply thread ("Re: Hi Jonathan") rather than announcing a survey, so recipients open thinking it's a continuation of a real conversation instead of flagging it as corporate feedback-fishing. The pattern here is "conversation mimicry over announcement framing"; you can lift it for any NPS or feedback request where you want to bypass survey fatigue and get honest signal from engaged users.
