Brand
Apollo.io
Subject line
One-click lead sourcing
Use case
Onboard Free UserAbout this email
This marketing email introduces the Apollo Chrome Extension to a user named Jonathan, highlighting its capabilities to enhance workflow across multiple platforms including LinkedIn, Gmail, Salesforce, HubSpot, and Google Calendar. The email is structured with a friendly salutation, a concise feature list, straightforward call-to-action buttons linking to the extension download and setup tutorial, and a casual, approachable tone. It aims to encourage adoption by outlining practical use cases and providing easy access to installation resources.
Apollo.io journey
Why this works
**Why this works.** The subject line names the outcome ("one-click lead sourcing") instead of the tool, so free users immediately see what they'll *do* rather than what they'll *install*. The pattern here is "lead with the job-to-be-done, not the product name"; you can lift it for any onboarding expansion email where a new feature solves a friction point in the user's existing workflow.
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