Brand
Apollo.io
Subject line
Your free Apollo account will be deleted in 3 days
Use case
Win Back Churned UserTags
About this email
This email serves as a re-engagement and data removal notice to a user who has been inactive on the Apollo platform for six months. It has a straightforward structure, starting with a personalized greeting, followed by a clear explanation of the impending data deletion unless the user logs in to select a plan, and ending with a note that it is an automated message. The tone is formal and urgent, aiming to prompt immediate user action while maintaining professionalism.
Apollo.io journey
Why this works
**Why this works.** The subject line pairs a concrete deadline (3 days) with an irreversible consequence (deletion), which forces inactive users to evaluate the cost of inaction rather than dismissing the message as routine housekeeping. The pattern here is "make the loss specific and imminent"; you can lift it for any win-back or re-engagement email where you need dormant users to realize that doing nothing has a price.
