Brand
Apollo.io
Subject line
Welcome to Apollo! Let's Find Better Leads Together 🎉
Use case
Onboard Free UserAbout this email
This welcome email from Apollo uses a friendly and enthusiastic tone to onboard a new user named Jonathan. Josh, the designated Apollo expert, introduces himself and guides the user through getting started with key tools via a short instructional video and a lead discovery webinar. The structure is clear and engaging, with calls to action including account setup, lead finding strategies, and booking a demo for personalized help, making the email both informative and supportive.
Apollo.io journey
Why this works
**Why this works.** Josh introduces himself by name and role before diving into product features, making the onboarding feel like a personal partnership rather than an automated sequence, which increases reply rates and reduces early churn in free tiers. The pattern here is "person before process"; you can lift it for any free user onboard email where you want new signups to feel like they have a real human stakeholder, not a robotic welcome series.
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