Brand
Apollo.io
Subject line
Jonathan, don't miss your quota!
Use case
Win Back Churned UserAbout this email
This is a re-engagement email from Apollo aimed at users who have not prospect with the service for a while. It uses a friendly and motivational tone, reminding the recipient of the value Apollo provides in discovering prospects to meet pipeline goals. The email includes multiple clear calls to action linking back to their platform and promotes a LinkedIn extension for additional utility, structured simply with a logo, greeting, body text, and unsubscribe option.
Apollo.io journey
Why this works
**Why this works.** The subject line speaks to the user's business outcome (quota attainment) rather than their inactivity or the product itself, which reframes the reason to re-engage as solving a real problem they still have, not fixing a lapsed behavior. The pattern here is "lead with the metric they're measured on"; you can lift it for any win-back email where you want churned users to reconnect based on what they actually care about hitting, not on guilt or FOMO about your tool.
