Brand
Webflow
Subject line
Welcome to Webflow!
Use case
Onboard Free UserAbout this email
This welcome email from Webflow functions as an introductory guide for new users to get started with their website building platform. It is structured with clear sections offering two primary options: building a site from scratch or beginning with a template, each supported with helpful tips and links for further action. The tone is friendly, encouraging, and supportive, complemented by visuals, actionable CTAs, and resources for additional help and community inspiration, aiming to empower and motivate users to engage with the product immediately.
Webflow journey
Why this works
**Why this works.** Webflow splits the first action into two distinct paths (blank canvas vs. template) instead of forcing every user down one funnel, so users self-select into the method that matches their confidence level and ship faster. The pattern here is "bifurcate entry points by user state"; you can lift it for any onboarding email where users arrive with different skill levels or intent and you want to maximize activation rate over conversion to one specific flow.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
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