The 2024 State of the Website Report, rich text enhancements, and website footers 🔚

Max at Webflow

November 15, 2023

Use case

Educate & Engage

Tags

Content Engagement Newsletter

About this email

This email serves as a comprehensive newsletter from Webflow, targeting web designers and developers. It combines educational content such as a report download and tutorials, product updates including SEO and rich text improvements, community showcases of creative Webflow-built websites, and promotional stories about agency use cases. The email is well-structured with distinct sections, featuring a mix of images and links, and maintains an enthusiastic and informative tone aimed at engaging and inspiring its professional audience.

Webflow journey

Emails in library 27

Journey span About 4½ months

Avg. send gap ~5 days

See all Webflow emails

Why this works

**Why this works.** The subject line stacks three unrelated value propositions (report, feature, how-to) separated by commas, forcing the reader to open to figure out which one matters most to them, rather than pitching a single benefit that might miss. The pattern here is "curiosity through bundling"; you can lift it for any newsletter or digest where you're targeting a mixed audience and want to maximize open rates by giving multiple entry points into the same email.