Kickstarting the new year, identity guidelines, and Webflow’s new CPO 👋

Max at Webflow

January 17, 2024

Use case

Educate & Engage

Tags

Content Engagement Newsletter

About this email

This email serves as a comprehensive newsletter from Webflow, highlighting company news, design and no-code inspiration, educational content, community stories, and featured projects. The structure is well-organized with a clear hierarchy, featuring sections such as a spotlight on the new Chief Product Officer, practical design advice, curated creative resources, agency stories, and calls to action for further engagement. The tone is professional yet engaging, aiming to inform and inspire the design and Webflow user community while promoting product and service features.

Webflow journey

Emails in library 27

Journey span About 4½ months

Avg. send gap ~5 days

See all Webflow emails

Why this works

**Why this works.** The subject line leads with a leadership announcement (new CPO) alongside evergreen hooks (new year, identity guidelines), so subscribers open expecting insider news rather than generic product updates. The pattern here is "bury the promo, surface the story"; you can lift it for any newsletter where you want to sustain opens across multiple sends by anchoring readers to people and moments, not features.