Brand
Canva
Subject line
Reminder: Your Canva Pro subscription is about to begin
Use case
Onboard Paid UserTags
About this email
This email serves as a trial expiration and subscription reminder for Canva Pro users. Its structure is straightforward, beginning with a friendly greeting and a thank you for using the trial, followed by clear details about the upcoming subscription start date, monthly billing amount, and a link to subscription settings. The tone is informative and reassuring, emphasizing that it is a non-promotional transactional email, with a clean layout and company branding included at the footer.
Canva journey
Why this works
**Why this works.** The subject line names the concrete moment of change ("about to begin") instead of asking users to take action, which primes them to expect billing news rather than triggering defensiveness about a charge they forgot they agreed to. The pattern here is "confirm the commitment before the debit"; you can lift it for any trial-to-paid conversion email where you need users to mentally prepare for a charge and reduce churn-via-confusion.
