What’s new in Canva for July? — email screenshot from Canva
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Brand

Canva

Subject line

What’s new in Canva for July?

Canva
July 23, 2025

About this email

This email is a promotional invitation from Canva highlighting their upcoming "What's New Wednesday" webinar scheduled for July 30, 2025. It clearly outlines new features such as advances in Canva Sheets, AI-powered presentation tools, and video editing updates, aiming to engage users with creative and productivity enhancements. The email uses a structured format with images, bullet points, direct calls to action for registration, and options for those unable to attend to receive recordings, reflecting an informative and encouraging tone.

Canva journey

Emails in library 22
Journey span About 1 year and 7 months
Avg. send gap ~28 days
See all Canva emails

Why this works

**Why this works.** The subject line asks a question ("What's new?") instead of announcing a webinar, so it primes readers to expect product updates they might actually use rather than flagging a time commitment they'll skip. The pattern here is "lead with the user benefit, not the event format"; you can lift it for any webinar or product launch email where curiosity about features converts higher than curiosity about attendance.