Brand
Canva
Subject line
Never printed with Canva? We’d love your input 🖨️
Use case
Educate & EngageTags
About this email
This email serves as a customer feedback solicitation from Canva, specifically aiming to understand the printing needs of business users to improve the Canva Print service. It features a concise, businesslike tone with clear calls to action encouraging recipients to participate in a brief survey via multiple clickable links. The structure includes compelling headers, a privacy assurance section, branded imagery, device app download links, social media icons, and standard footer information to maintain brand trust and user convenience.
Canva journey
Why this works
**Why this works.** The subject line names the specific feature gap (printing) rather than pitching a product benefit, which makes non-users feel like their feedback is genuinely needed instead of being sold to. The pattern here is "invite input on the problem, not the solution"; you can lift it for any educate-and-engage survey where you want dormant users to reveal blockers that prevent them from adopting a feature category.
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