Brand
Adobe
Subject line
Manifest success like Steven Bartlett
Use case
Educate & EngageTags
About this email
This educate & engage email from Adobe uses the subject line "Manifest success like Steven Bartlett". Tagged as Content Engagement, it was sent on January 22, 2025 as part of Adobe's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
Adobe journey
Why this works
**Why this works.** The subject line anchors to a recognizable influencer name rather than a feature or benefit, so the open decision hinges on aspirational identity ("I want to be like Steven Bartlett") instead of rational product curiosity. The pattern here is "borrow credibility from a known figure to lower resistance to educational content"; you can lift it for any educate-and-engage email where the audience cares more about who succeeds than what tool enables it.
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