Brand
Adobe
Subject line
Get started with Illustrator
Use case
Onboard Paid UserAbout this email
This email from Adobe Illustrator serves as an introductory marketing message aimed at new or potential users. It highlights a 'Take a tour of Illustrator' hands-on guide to familiarize recipients with essential features and tools by editing a poster, encouraging engagement with a clear call-to-action button. The email is structured with branded imagery, social media links, and legal disclaimers, maintaining a professional and inviting tone to motivate users to start designing immediately.
Adobe journey
Why this works
**Why this works.** The subject line omits "free trial" or feature names and instead uses the verb "Get started," which reframes onboarding as permission to act now rather than a sales pitch to evaluate later. The pattern here is "action verb over product name"; you can lift it for any paid user onboarding email where you want to push friction-averse users into the product immediately instead of asking them to decide whether the tool is worth learning.
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