Download the free mobile apps included with Illustrator

Adobe Illustrator

January 3, 2025

Use case

Expand User

Tags

Download Mobile App Usage Expansion

About this email

This expand user email from Adobe uses the subject line "Download the free mobile apps included with Illustrator". Tagged as Download Mobile App, Usage Expansion, it was sent on January 3, 2025 as part of Adobe's lifecycle sequence. Revenue expansion emails like this target active users with upsell, cross-sell, and upgrade opportunities, triggered by usage patterns or plan limits to grow account value.

Adobe journey

Emails in library 25

Journey span About 1 year and 6 months

Avg. send gap ~23 days

See all Adobe emails

Why this works

**Why this works.** The subject line names the free asset (mobile apps) as an already-included benefit rather than a new purchase, removing friction and reframing the email as unlocking value the user already owns. The pattern here is "remind users of included features they haven't discovered yet"; you can lift it for any expand user email where you want to drive adoption of complementary products bundled with an existing plan.