Brand
Fiverr
Subject line
Trends to keep up with...
Use case
Educate & EngageTags
About this email
This educate & engage email from Fiverr uses the subject line "Trends to keep up with...". Tagged as Usage Expansion, it was sent on February 21, 2024 as part of Fiverr's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
Fiverr journey
Why this works
**Why this works.** The subject line "Trends to keep up with..." creates open loop curiosity by withholding the specific trend category, forcing readers to open and discover what's relevant to their work rather than self-selecting out. The pattern here is "curiosity gap over specificity"; you can lift it for any educate & engage email where you want existing users to explore adjacent features or capabilities they haven't yet tried.
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