Brand
Fiverr
Subject line
Reminder: Share your experience with Fiverr for a chance to win a gift card
Use case
Request FeedbackTags
About this email
This request feedback email from Fiverr uses the subject line "Reminder: Share your experience with Fiverr for a chance to win a gift card". Tagged as Survey, it was sent on March 4, 2024 as part of Fiverr's lifecycle sequence. Feedback collection emails like this gather insights through NPS surveys, satisfaction requests, or qualitative questions that directly inform retention strategy and product decisions.
Fiverr journey
Why this works
**Why this works.** The subject line leads with "Reminder" rather than burying the ask under a feature benefit, which signals to users they've already seen this once and creates low-friction re-engagement for people who deleted the first send. The pattern here is "reframe the second touch as accountability, not novelty"; you can lift it for any survey or feedback request where completion rates drop after the initial send and you need to bump non-responders without starting from scratch.
