Brand
Fiverr
Subject line
Your discount is still waiting for you ⏱
Use case
Expand UserAbout this email
This expand user email from Fiverr uses the subject line "Your discount is still waiting for you ⏱". Tagged as Special Offer, Usage Expansion, it was sent on March 30, 2024 as part of Fiverr's lifecycle sequence. Revenue expansion emails like this target active users with upsell, cross-sell, and upgrade opportunities, triggered by usage patterns or plan limits to grow account value.
Fiverr journey
Why this works
**Why this works.** The subject line treats the discount as a perishable asset ("still waiting") rather than a standing offer, which creates urgency without explicitly stating a deadline - users fear missing out on something they've already mentally claimed. The pattern here is "possession before price"; you can lift it for any expand user email where you want to reactivate users by reminding them of a benefit they've already seen but haven't acted on.
