Brand
Fiverr
Subject line
Every big brand is doing it
Use case
Expand UserTags
About this email
This expand user email from Fiverr uses the subject line "Every big brand is doing it". Tagged as Usage Expansion, it was sent on June 20, 2024 as part of Fiverr's lifecycle sequence. Revenue expansion emails like this target active users with upsell, cross-sell, and upgrade opportunities, triggered by usage patterns or plan limits to grow account value.
Fiverr journey
Why this works
**Why this works.** The subject line "Every big brand is doing it" creates social proof anxiety without naming the feature or service, forcing the open to resolve the curiosity gap about what "it" is. The pattern here is "withhold the offer until the open"; you can lift it for any usage expansion email where you want active users to click through before deciding whether the upsell is relevant to them.
