Brand
Docusign
Subject line
Tell us what you think about DocuSign so far
Use case
Request FeedbackTags
About this email
This email is a customer feedback request from DocuSign, designed to engage users by inviting them to participate in a brief survey about their experience. The structure features a personalized greeting, a clear call to action button for the survey, and multiple links to login and DocuSign's social media. The tone is appreciative and direct, emphasizing the value of customer input to drive product improvement.
Docusign journey
Why this works
**Why this works.** The subject line asks "tell us what you think" instead of announcing "product survey" or "feedback request," which positions the user as a valued advisor rather than a data point to be extracted from. The pattern here is "invite collaboration, not compliance"; you can lift it for any feedback request or NPS survey where you want honest input instead of checkbox responses.
