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Docusign Customer Success

April 22, 2024

Use case

Educate & Engage

Tags

Feature Usage Nudge

About this email

This email from DocuSign aims to educate and encourage the user to utilize specific platform features that save time and enhance document completion speed, such as templates, reminders, and the mobile app. It has a straightforward structure featuring a personalized greeting, key feature bullet points, a call-to-action to watch a tutorial video, and multiple login prompts. The tone is helpful and professional, focusing on efficiency and user empowerment while including links to social media and company contact information.

Docusign journey

Emails in library 15

Journey span About 3½ months

Avg. send gap ~8 days

See all Docusign emails

Why this works

**Why this works.** The subject line names the benefit (time-saving) before the features themselves, so users open expecting concrete efficiency gains rather than a product dump. The pattern here is "outcome first, then mechanism"; you can lift it for any feature usage nudge where you want existing users to adopt tools they already own but haven't discovered.