Brand
Ahrefs
Subject line
Find out where your competitors’ search traffic is coming from, and more
Use case
Onboard Paid UserAbout this email
This onboarding email from Ahrefs provides new users with three actionable tips to maximize the value of the platform. The email is clearly structured into three main sections, each focusing on different features: competitor traffic analysis, customizable performance charts, and actionable ranking improvement suggestions. The tone is friendly, encouraging, and instructional, aiming to engage users with helpful guidance and visuals to enhance understanding and retention.
Ahrefs journey
Why this works
**Why this works.** The subject line names a specific outcome (finding competitor traffic sources) before mentioning the product, so new users immediately see ROI instead of feature names. The pattern here is "outcome first, then the tool"; you can lift it for any onboarding email where you need paid users to understand what they just bought solves a real problem.
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