Brand
Ahrefs
Subject line
Getting started with Ahrefs
Use case
Onboard Paid UserAbout this email
This email serves as a welcome and onboarding message from Ahrefs, introducing new users to the platform's core SEO tools. Structured with clear sections, it outlines the main features such as Site Explorer, Keywords Explorer, and Site Audit, enhanced by tutorial links and visual aids. The tone is supportive and educational, aiming to guide users towards effective use of the software with subsequent emails promising further learning resources.
Ahrefs journey
Why this works
**Why this works.** The email names specific tools (Site Explorer, Keywords Explorer, Site Audit) with direct tutorial links instead of asking users to explore the dashboard blind, so paid users skip the "where do I start?" paralysis and execute their first action immediately. The pattern here is "tool before exploration"; you can lift it for any onboard paid user email where you want to compress time-to-first-win by naming the exact feature that solves their immediate problem.
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