Brand
Ahrefs
Subject line
Unveiling anonymous queries, global keyword metrics, and more
Use case
Announce New FeaturesAbout this email
This email from Ahrefs serves as a product update newsletter highlighting new features and improvements released in May 2025. It is structured with a friendly and informative tone, starting with a brief intro and a video walkthrough link, followed by detailed descriptions of each new feature like report builder enhancements, improved paid keyword logic, global keyword metrics, and a new anonymous queries report. Visual aids accompany each feature explanation, supporting easy comprehension, and the email closes with links to additional resources and social media handles.
Ahrefs journey
Why this works
**Why this works.** Ahrefs leads with a video walkthrough link before diving into feature details, letting users choose between skimming text or watching a demo - this removes friction for different learning styles and increases engagement from both quick-scanners and deep-divers. The pattern here is "choose your own consumption path"; you can lift it for any product update email where you want to reach both time-constrained users and feature-hungry power users without losing either segment.
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