Big drop: Early bird tickets 🔥 + speaker lineup

Shermin from Ahrefs

July 8, 2025

Use case

Educate & Engage

Tags

IRL Event

About this email

This email promotes the Ahrefs Evolve 2025 conference, providing key event details such as dates, location, and a compelling call to action to purchase early bird tickets. The structure includes prominent branding, an engaging speaker lineup visual, pricing information, and multiple clickable links for easy ticket purchases. The tone is enthusiastic and urgent, encouraging recipients to secure their spot before prices increase, while also establishing credibility through the mention of expert speakers and a substantial attendee base.

Ahrefs journey

Emails in library 28

Journey span About 7 months

Avg. send gap ~8 days

See all Ahrefs emails

Why this works

**Why this works.** The subject line leads with scarcity ("Big drop") and urgency ("Early bird") before naming the actual offer, so readers act on FOMO before rational deliberation kicks in. The pattern here is "threat before benefit"; you can lift it for any IRL event or limited-time offer email where you want recipients to buy tickets now instead of bookmarking for later.