Brand
Ahrefs
Subject line
Get internal linking suggestions, cluster keywords, and more
Use case
Onboard Paid UserTags
About this email
This email from Ahrefs serves as an educational and onboarding message designed to help users maximize the platform's features. It is structured into three clear sections, each highlighting a different tool or capability with explanatory text and supporting screenshots, maintaining a helpful and professional tone throughout. The email also encourages further engagement by teasing additional tips in future emails and promoting webinars for deeper learning.
Ahrefs journey
Why this works
**Why this works.** The subject line lists three concrete outputs (internal linking suggestions, keyword clusters, more) instead of naming the features that produce them, so new users immediately see what they can do with Ahrefs rather than what buttons to click. The pattern here is "lead with the job-to-be-done, not the tool"; you can lift it for any onboarding email where you want users to adopt features by showing them the tangible result first.
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