Brand
Clickup
Subject line
Unlock Column Calculations and supercharge your productivity!
Use case
Onboard Free UserAbout this email
This email serves as an upgrade promotion from ClickUp, specifically targeting users on lower-tier plans. It introduces the feature 'Column Calculations,' detailing its benefits for team data analysis and encourages recipients to upgrade to the Unlimited plan. The email is structured with persuasive content, feature highlights, visual badges for Unlimited plan benefits, and multiple calls-to-action. The tone is professional and motivating, focusing on productivity enhancements and added value with the upgrade.
Clickup journey
Why this works
**Why this works.** The subject line leads with the outcome ("Unlock...supercharge your productivity") rather than the feature name, so free users feel the problem being solved before they learn it's called Column Calculations. The pattern here is "outcome before feature name"; you can lift it for any upgrade email targeting free users where the benefit matters more than the product mechanics.
More from Clickup
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
