Brand
Clickup
Subject line
Come back and enjoy 20% off!
Use case
Expand UserAbout this email
This email serves as a promotional offer from ClickUp targeting users who are exploring premium features. The structure includes a clear call-to-action with a promo code for a 20% discount to encourage upgrading their workspace. Visually, it incorporates brand logos and images, and the tone is motivating and collaborative, aiming to enhance team productivity through premium upgrades.
Clickup journey
Why this works
**Why this works.** The subject line names the emotional state ("come back") before the incentive ("20% off"), which reframes a discount as a return-to-something-missed rather than a desperate offer, and makes lapsed users feel wanted instead of hunted. The pattern here is "emotion before incentive"; you can lift it for any win-back or expansion email where you want users to re-engage based on belonging, not just price.
