Brand
Asana
Subject line
Your trial is done—but work isn’t
Asana
May 27, 2025
Use case
Win Back Churned UserAbout this email
This email serves as a renewal reminder from Asana, targeting users whose free trials have ended. It features a clear call-to-action to select a paid plan, emphasizing continuity by noting that previous project data remains accessible. The tone is encouraging and supportive, with additional prompts to download Asana's apps and easy options for managing email preferences, making the email both informative and user-friendly.
Asana journey
Emails in library 13
Journey span About 1 month and a half
Avg. send gap ~4 days
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