Discover the power of connecting your work to goals — email screenshot from Asana
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Brand

Asana

Subject line

Discover the power of connecting your work to goals

Asana
May 19, 2025

About this email

This SaaS email from Asana targets users midway through their trial period, emphasizing the importance of connecting team projects to company goals for enhanced productivity. It is structured with clear calls to action, including steps to input goals, create projects, and link work to goals, supported by data points and contact options for assistance. The tone is encouraging and supportive, aiming to motivate users to maximize their trial experience and deepen engagement with the platform.

Asana journey

Emails in library 13
Journey span About 1 month and a half
Avg. send gap ~4 days
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