Brand
Asana
Subject line
Your trial is almost over—let us help
Use case
Onboard Free UserAbout this email
This is a trial expiration reminder email from Asana targeting users whose trial period is nearly over. It uses a friendly and supportive tone to encourage users to continue using the platform, highlighting productivity benefits and offering multiple resources such as expert training, community forums, and customer support. The email is structured with clear sections linking to helpful resources and ends with standard unsubscribe and privacy notices.
Asana journey
Why this works
**Why this works.** The subject line frames trial expiration as a problem Asana can solve ("let us help") rather than as a deadline, which shifts the reader's mental model from "I'm running out of time" to "I'm missing support I need." The pattern here is "reframe friction as helplessness"; you can lift it for any trial expiration or churn-risk email where you want users to book a call or engage deeper instead of just extending their trial.
More from Asana
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
