Brand
Asana
Subject line
What’s new? Visit the smart workflow gallery
Use case
Educate & EngageAbout this email
This email is a monthly product update newsletter from Asana, aimed at existing users to inform them about new features and improvements. The email includes multiple sections with visuals and links that highlight enhancements like improved search, custom icons, team project sharing, and new workflow templates. The tone is informative and encouraging, with calls to action for learning more, attending live AI training, and downloading the app, fostering user engagement and product adoption.
Asana journey
Why this works
**Why this works.** The subject line asks "What's new?" instead of naming a specific feature, making existing users feel they're missing something concrete rather than being sold to, which triggers the open to discover what they've overlooked. The pattern here is "curiosity gap over feature naming"; you can lift it for any product update or feature newsletter where you want engaged users to open first and self-qualify for what matters to them.
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