Brand
Stripe
Subject line
Boost revenue by 11.9% with checkout optimisations
Use case
Onboard Free UserAbout this email
This marketing email from Stripe promotes its Optimized Checkout Suite, highlighting a statistic that businesses using Stripe's checkout solutions saw an average 11.9% revenue increase. The email is structured with a headline, supporting data, calls-to-action linking to Stripe's payment launch, prebuilt checkout features, and UI components for customization. It includes images, buttons, and multiple links to Stripe's documentation, support, and partner resources. The tone is professional, persuasive, and geared toward developers and business decision-makers looking to improve payment conversion rates.
Stripe journey
Why this works
**Why this works.** The subject line leads with a specific, quantified outcome (11.9% revenue lift) rather than naming the product feature (Checkout), so free users immediately understand the business impact before deciding to open. The pattern here is "outcome before feature"; you can lift it for any onboarding or feature-usage email where the user is still deciding whether the tool matters to their bottom line.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
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