Brand
Stripe
Subject line
Welcome—let’s get you started
Use case
Onboard Free UserAbout this email
This is a detailed promotional email from Stripe aimed at helping businesses choose the appropriate payment solutions. The email is structured around multiple solutions offered by Stripe, including payment links, invoicing, prebuilt checkout, flexible UI components, and in-person payments, each with a corresponding call-to-action button. The tone is informative and encouraging, focused on enabling users to start quickly without requiring coding, and offering extensive resources and support for further assistance.
Stripe journey
Why this works
**Why this works.** The subject line uses a dash to signal a continuation rather than a sale pitch, making it feel like a natural next step in an existing relationship rather than a hard sell, which free users are primed to ignore. The pattern here is "frame onboarding as progression, not persuasion"; you can lift it for any free-tier welcome where you want users to engage with product education instead of defensive-closing the email.
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