Brand
SemRush
Subject line
Be honest… what do you really think about us!? 🤔
Use case
Request FeedbackTags
About this email
This is a customer satisfaction survey email from Semrush aimed at gathering user feedback to improve their service. The email features a clear call to action, asking recipients to rate their satisfaction on a 1-5 scale with clickable star icons, supported by branded visuals to engage users. The tone is polite and professional, encouraging participation while emphasizing the company's commitment to continuous improvement.
Why this works
**Why this works.** The subject line drops the corporate mask ("Be honest… what do you really think about us!?") and speaks to a real tension users feel - they assume feedback requests are theater - which breaks through survey fatigue by treating the ask as a genuine conversation, not a compliance checkbox. The pattern here is "name the objection before the ask"; you can lift it for any NPS or satisfaction survey where you need users to actually click instead of delete.
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