Brand
Calendly
Subject line
Help us improve Calendly with your feedback and receive a $20 gift card
Use case
Request FeedbackTags
About this email
This email from Calendly invites users to participate in a product improvement survey by offering a $20 gift card as an incentive. The structure includes a friendly greeting, a clear explanation of the request, a prominent call-to-action link to the survey, terms and conditions for the offer, and a personal sign-off from the product research manager. The tone is polite, engaging, and incentivizing, aiming to encourage user feedback while maintaining a professional and approachable demeanor.
Calendly journey
Why this works
**Why this works.** The subject line leads with the outcome (improve the product) before the ask (take a survey), so recipients feel like collaborators in product direction rather than survey respondents being extracted from. The pattern here is "frame participation as co-creation, not compliance"; you can lift it for any feedback request email where you want high-intent users to complete surveys without feeling like they're doing unpaid work.
