Brand
Loom
Subject line
How are we doing?
Use case
Request FeedbackTags
About this email
This email is a customer feedback survey from Loom, designed to gauge user satisfaction and likelihood to recommend the product. It features a simple, clear structure with a branded header, a prompt inviting feedback, and an interactive Net Promoter Score (NPS) scale from 1 to 10. The tone is friendly and appreciative, encouraging user participation to improve the service, with convenient links for unsubscribing or managing communication preferences included in the footer.
Loom journey
Why this works
**Why this works.** The subject line "How are we doing?" strips away survey jargon and asks a question that feels personal, making it about the relationship rather than a corporate feedback collection exercise. The pattern here is "invert the request - ask them how you're doing instead of asking them to do you a favor"; you can lift it for any NPS or satisfaction survey where you want to lower the friction barrier and increase response rates by reframing compliance as conversation.
