Brand
Loom
Subject line
How likely
Use case
Request FeedbackTags
About this email
This is a customer feedback email from Loom aimed at gathering Net Promoter Score (NPS) data to understand user satisfaction and improve their product. The email is structured simply with a personalized greeting, a brief call to action asking how likely the recipient is to recommend Loom to others, and clickable rating options from 1 to 10. It includes branding with the Loom logo at the top and footer links for unsubscribe and managing preferences, maintaining a polite and straightforward tone focused on customer engagement.
Loom journey
Why this works
**Why this works.** The subject line "How likely" mirrors the exact question users will answer, so it primes them for the specific ask before they open - no surprises, no friction. The pattern here is "lead with the question, not the context"; you can lift it for any NPS or satisfaction survey where eliminating cognitive load between subject and CTA drives higher response rates.
