Don’t miss your chance to earn a gift card

Semrush Team

July 30, 2024

Use case

Request Feedback

Tags

Survey

About this email

This SaaS email from Semrush serves as a last-chance invitation to participate in a short survey about marketing events, incentivizing responses with a €10 Amazon gift card for the first 500 participants. The email is structured with a clear call-to-action linking to the survey, reminders of rewards and terms, and multiple brand and social media links. The tone is friendly, encouraging, and community-focused, aiming to engage recipients in providing valuable feedback while reinforcing brand connection.

Why this works

**Why this works.** The subject line leads with scarcity and reward ("Don't miss your chance to earn a gift card") rather than the actual ask (complete a survey), which reframes the email from obligation to opportunity and removes friction from the decision to open. The pattern here is "lead with the benefit, bury the ask"; you can lift it for any feedback request or survey email where you need to flip the perceived cost-benefit ratio in favor of participation.