Brand
Calendly
Subject line
Your opinion matters!
Use case
Request FeedbackTags
About this email
This is a customer feedback email from Calendly that requests the recipient, Jonathan, to rate their experience and likelihood of recommending the service to others on a scale from 0 to 10. The email is structured with a clear introductory message, a horizontal scale of clickable numeric links representing the rating options, and a closing thank you note. The tone is informal yet polite, aiming to encourage quick user engagement with the straightforward rating request.
Calendly journey
Why this works
**Why this works.** The subject line "Your opinion matters!" removes the word "survey" entirely and addresses the reader's ego rather than requesting a task, so they open expecting to be heard instead of interrogated. The pattern here is "remove the administrative label and lead with the emotional benefit"; you can lift it for any NPS or feedback email where you want recipients to complete the survey instead of delete it.
