Brand
SemRush
Subject line
Help shape the future of Semrush
Use case
Request FeedbackTags
About this email
This email is a re-engagement survey request from Semrush aimed at former customers to gather feedback on their experience and improve the product. It is structured with a personal appeal from a senior executive, a clear call to action to complete a short survey, and an incentive of a chance to win gift cards. The tone is respectful, appreciative, and customer-centric, emphasizing the value of the recipient's opinion.
Why this works
**Why this works.** The subject line "Help shape the future of Semrush" flips the power dynamic - instead of asking for feedback as a favor, it positions the recipient as a co-builder with agency, which converts lapsed users who want to feel heard rather than extracted from. The pattern here is "reframe the ask as co-creation, not extraction"; you can lift it for any re-engagement or feedback survey where you need dormant users to invest 5+ minutes in your request.
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Don’t miss your chance to earn a gift card
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