Brand
Loom
Subject line
How are we doing?
Use case
Request FeedbackTags
About this email
This email is a customer feedback survey from Loom, designed to gauge user likelihood to recommend the product through a Net Promoter Score (NPS) style question. It features a clear, concise ask and uses a scale from 1 to 10 with linked numeric options for easy responses. The tone is appreciative and encourages participation, complemented by Loom branding and footer details including unsubscribe and preference management links for compliance and user control.
Loom journey
Why this works
**Why this works.** The subject line "How are we doing?" strips away the corporate survey framing and invites conversation instead of demanding compliance, which dramatically increases opens because it feels like genuine curiosity rather than a chore. The pattern here is "ask as dialogue, not directive"; you can lift it for any NPS or feedback request where you want to reduce survey fatigue and signal that you actually read responses.
