Action Required: There's an issue with your recent Loom payment

Loom

January 4, 2025

Use case

Win Back Churned User

Tags

Follow up Payment Declined

About this email

This email functions as a payment failure notification from Loom, informing the recipient that their recent payment attempt for the Digistorms plan was declined. The structure is straightforward, starting with a clear statement of the issue, followed by a call to action with a link to update payment information, and a warning about the downgrade consequences if payment is not completed. The tone is professional and polite, aiming to prompt immediate user response while maintaining a helpful stance by offering a contact option for questions.

Loom journey

Emails in library 41

Journey span About 1 year and 5 months

Avg. send gap ~13 days

See all Loom emails

Why this works

**Why this works.** The subject line uses "Action Required" and "issue" instead of "payment declined" - forcing the recipient to open and discover the problem themselves, which triggers higher urgency than leading with a feature-state message. The pattern here is "bury the label, surface the consequence"; you can lift it for any payment or account-risk email where you want users to feel the friction of inaction rather than passively acknowledge a status update.