Brand
Loom
Subject line
Digistorms has been downgraded to Loom Starter
Use case
Onboard Free UserAbout this email
This email informs the user that their free trial of Loom Business has expired and their workspace has been downgraded to the free Loom Starter plan. It clearly lists the limitations of the Starter plan compared to Business, such as video count and recording length restrictions, and lost features like custom branding and engagement insights. The email has a friendly and straightforward tone, with a clear call to action inviting the user to subscribe to continue enjoying advanced features, supported by a prominent payment link.
Loom journey
Why this works
**Why this works.** The subject line names the concrete outcome (downgrade) rather than asking for a decision, so users immediately understand what happened to their workspace instead of debating whether to open the email. The pattern here is "state the loss before requesting the sale"; you can lift it for any trial-expiration or degradation email where users need to feel the friction of reduced access before they'll consider paying.
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