Brand
Loom
Subject line
Digistorms has been downgraded to Loom Starter
Use case
Win Back Churned UserAbout this email
This email serves as a downgrade confirmation notice from Loom, informing the recipient that their workspace subscription will be shifted from the current plan to the Loom Starter plan with reduced features and limits. The structure is straightforward, listing the new workspace limits, features that will be lost, and providing direct links to manage the plan or contact sales. The tone is professional, clear, and customer-focused, emphasizing helpfulness in case of errors or reactivation needs.
Loom journey
Why this works
**Why this works.** The subject line states the concrete consequence (downgrade to Starter) rather than softening it with neutral language like "plan change," which forces the recipient to acknowledge loss immediately and creates urgency to prevent feature removal. The pattern here is "name the pain before offering the solution"; you can lift it for any win-back or retention email where you need churned users to feel the real cost of their inaction before presenting reactivation options.
