Brand
Calendly
Subject line
Calendly Product Update – March 2024
Use case
Announce New FeaturesAbout this email
This email from Calendly's Head of Product Marketing, Jeff Hardison, informs the recipient about recent updates including the Routing feature, new Contacts functionality, and enhanced HubSpot CRM integration. It uses detailed explanations, customer testimonials, and multiple calls-to-action linking to product pages, webinars, and support resources. The tone is professional and informative, aimed at educating users on improving scheduling efficiency and encouraging engagement with the new tools.
Calendly journey
Why this works
**Why this works.** Jeff signs the email personally as Head of Product Marketing, not as "the Calendly team," which makes users perceive the update as insider knowledge from a real person rather than corporate noise they can ignore. The pattern here is "founder/leader voice over brand voice"; you can lift it for any product update or feature announcement where you want existing users to actually read instead of archive.
